Our ‘Care goes both ways’ campaign in the Asia-Pacific and Europe, Middle East and Africa (EMEA) regions has been initiated to raise collective awareness of the daily care provided by nurses and clinical teams. The work they do is so important, and is appreciated, too – because care goes both ways. Small gestures of gratitude, like a smile or a thank-you note, have great meaning. The healing power of the bond uniting patients and nurses through their emotional connection is captured in a digital collage composed of photos and videos, demonstrating to nurses that their work is recognized and appreciated by all.

To help nurses thrive in their profession, the Company has created new educational opportunities to help them build their skills, develop as leaders and advance their careers. At the same time, confidential counseling and support services in individual countries will provide practical and emotional support.

Recognizing unwavering dedication

Collaborative, proactive, reliable, excellent – our global Fresenius Medical Care values reflect our DNA and define who we are. This applies in particular to providing daily care to our patients. At the beginning of 2021, EMEA encouraged all clinic staff to nominate one of their colleagues for the newly introduced Global Value Awards. These awards recognize the tireless work and unwavering dedication of our nurses in the NephroCare network.

Applaus, Applaus!

Lateinamerika startete unter dem Hashtag #TodosLosAplausos (Alle applaudieren) eine Kampagne zur Würdigung des Einsatzes von Pflegekräften. Die Region hat eine eigene Website aufgebaut, um alle Pflegehelden bei Fresenius Medical Care in ganz Lateinamerika zu würdigen und ihnen für ihre Arbeit zu danken. Mitarbeiter können Bilder posten oder Dankesnachrichten an eine bestimmte Pflegekraft veröffentlichen, sodass nach und nach ein virtuelles Mosaik der Dankbarkeit und Wertschätzung entsteht.

Keeping recognition top of mind

During National Nurses Week in May, North America acknowledges nurses who go above and beyond to provide the highest quality care. An online spotlight was created especially for nephrology nurses, in which they gave insights about why they love their job.

In addition, Fresenius Medical Care celebrated Nephrology Nurses Week in September, with the aim of furthering and growing the nephrology nurse profession by investing in employees’ and future nurses’ growth, professional development, and career advancement. Through the partnership with the American Nephrology Nurses Association (ANNA), the Company funds an ongoing membership program and provides scholarships to offer continuing educational support to nurses dedicated to caring for people living with chronic kidney disease.